Geographical expansion is easier than ever. Scaling up to reach foreign markets is a common growth strategy of start-ups providing online services. EU markets and countries are increasingly similar. However, some pitfalls await communications specialists launching their businesses abroad. How to avoid them? Enterie.com experts have some dos and don’ts for you.
Plan, learn and adjust
Assuming that a foreign communication environment, even a neighbour EU country, is similar to your home market, can be a costly mistake.… Læs mere