Online PR creates value
More than ever before it is of crucial importance to be visible online, on social media and to be found easily by search engines. PR significantly helps your digital presence.
Google and Facebook are easily the two largest media in Denmark. This makes it easy and affordable for companies to get in touch with their audiences.
Press coverage in digital news media such as Politiken.dk, BT.dk and TV2.dk is ideal for sharing on social media, and can improve your website’s ranking in Google search results, since Google considers news media credible sources.
Social is stronger than journalism
- Online Word-of-Mouth can have a huge impact on people choosing to do business with your brand.
- Online behaviour can be analyzed: You can trace whether people have been redirected to your website from Facebook, Google, an ad or a news clip. And how they move about on the company website. If it is measurable, it is controllable.
- It is fast to share, modify and optimize online communication
So your communication strategy needs to take into consideration digital presence.
Kemp & Kjær focus on the synergies that exist in targeting traffic via PR efforts and creating ongoing content on platforms and content-SEO.
If you think we are talking gibberish, please do not hesitate to contact us and get online to see results on your bottom line.