Events are an excellent PR tool
An event is always a news item, and you can often use an event as a kind of Content Marketing, where you give something back to clients and other stakeholders.
When organizing the event you have to make sure to create maximum exposure, for example through interesting speakers, new knowledge, creation of networks, video documentation of the event and a web universe.
Write to Jakob or give him a call at +45 4038 4586 for a talk about the events you can use in your PR.
Read also PR Agency Denmark.