While traditional PR is often directed towards clients, issue management approaches the relationship with all the other stakeholders that influence your business.
Companies increasingly experience problems with sluggish public decision-making or bad publicity escalating on social media.
The public makes ever greater demands on companies’ social responsibility, increasing the need for PR being complemented by strategic networking efforts directed at public authorities and key opinion leaders within your industry.
Often it does not even take a grand Public Affairs effort to obtain influence. By involving carefully selected stakeholders in media efforts you can reap advantages in terms of indirect engagements from experts, increased legitimacy in markets and strengthened relationships with investors.
Write to Mark or give him a call at +45 4142 3635 to have a talk about how to gain control of your business issues.