Be prepared and stand firm if the media storm rages.
Today, there are higher demands on companies that often get mixed up in completely different issues than business. The boundary between private and public has become a grey area, and the risk of crises has never been bigger – with social media as an amplifying effect.
Studies show that companies in crisis, who have crisis preparedness, recover their reputation much faster than those who have not.
Communication has its own life in the media. People interpret quickly, and often condemn in strong terms, if a medium has brought a negative story about your business or an important core supplier.
Many companies react instinctively and angrily, ignore the journalists, or use legal argumentation in attempts to unravel scandals – all of which make the situation worse.
In turn, crises often diminish rapidly and effectively if you have the proper know-how.
Hear what a concrete crisis preparedness program entails for you, or get help with your current crisis here and now: write to Mark or give him a call on +45 4142 3635.