PR is not just marketing to a target group, but may also be used to influence politics and change market conditions.
With the right strategy you can influence your market, brand yourself as socially responsible, improve your reputation among decision-makers and strengthen your relationship with stakeholders by involving them in your media efforts.
If you have clients within the public sector, you can influence demand by involving spokesmen from political parties, NGOs and large corporations, or independent opinion makers.
Stakeholders can commit to assisting indirectly by expressing themselves publicly on an issue. This way you may benefit from generating a debate on legislation or taxes that affect your industry.
When multiple stakeholders are involved, the chances of the media liking and using your story are increased and ensure more mentions and more media coverage than if your stories were simply based on your opinions.
Write to Mark or call him at +45 4142 3635 for a talk about how stakeholder PR can influence the market you operate in.Med den rette strategi kan I påvirke jeres marked, brande jer som socialt ansvarlige, blive mere anerkendt af beslutningstagere og styrke forholdet til interessenter ved at involvere dem i presseindsatser.