PR agency in Denmark.
Need a go-to-market strategy for Denmark? Our Danish PR agency can help
If you want to enter the Danish market, we can help you grow your business through PR targeted clients, employees, politicians and other stakeholders.
Kemp & Kjær is a PR agency in Denmark, Copenhagen, specialised in:
This is because we are deeply fascinated by tech, which we often use professionally and in our private lives if it increases efficiency or piques our curiosity.
We also want a better world for our children and believe that technology is the most effective way to move the world in a better direction. That’s why we are helping both Danish and international technology that can make a difference cross borders so they can expand in the world.
Many of our clients work in relatively complex industries or with complicated products or services that often require their agency to understand their business, stakeholders and potential issues on a deeper level.
Thousands of stories in out belt
We have been the main driver behind thousands of press stories through the years and been in contact with a lot of Danish journalists across the media landscape. But we are mostly in contact with national business daily’s and industry media in our focus areas that we can help your company build relations to.
We are offering everything from campaigns, press releases, corporate communication to assisting with product launches, writing content or issue management. See our toolbox here.
Adapt to media culture in Denmark
Every culture is distinctive, and Denmark is no exception. The Danish way of doing PR differs from how it is carried out in e.g. the U.S. The Danish public sector is large and hence has an influence on the public’s expectations to corporations, as well as the Danish ‘Jantelov’ complicates the way that large companies can communicate. There is an underlying risk of being alienated and perceived as arrogant if you can’t navigate within the norms.
We can help you manage and avoid the common mistakes that international companies often do when communicating in here, while building relation with the Danish media.
Your way into Denmark but globally connected
If you want to enter not only the Danish market, but also consider a Scandinavian expansion into Sweden and Norway, Kemp & Kjær can help. We are part of the Northern PR Network, offering you a comprehensive PR effort across borders – but also global networks if our clients need to get the same message out in several markets.
Reporting by KPIs
Kemp & Kjær’s clients have online login access to a dashboard with information about everything from results to projects and their status. We are also used to report according to international corporations’ standards. If you want to measure the impact on specific initiatives, we will find a meaningful way together.
Curious about Danish PR?
Contact Mark Kjær today on phone +45 4142 3635 or email mark@kempkjaer.dk for an conversation about how we may strengthen your presence. – If you have industry specific needs, we might be able to find another suitable PR agency in Denmark. – We are located in the heart of Copenhagen.
ESG in PR: Our agency might have demands for you
Our PR agency is prioritizing ESG. This means that we might have demands for you before we choose to work with you. For one, there are certain industries we stay away from, like gambling, quick loans, and tobacco.
An agency’s main influence on ESG is “downstream,” which means the difference we make for our clients enlarges their ESG impact. That is why we prioritize working with companies that contribute something valuable to society and make an effort to lessen their negative ESG impact.
Read our ESG report here.
Why ESG is good PR in the Nordics
ESG has a high priority in the Nordic countries, and CSR was adopted early by many companies. Staying clear of unethical actions and making an effort to do good can earn consumers’ and clients’ respect and have a significant positive influence on your brand.
But handle your communication with care. Doing PR about sustainability here without “walking the talk” will easily result in accusations of greenwashing, especially after the Consumer Ombudsman in 2022-2023 accused many companies of greenwashing by using words like sustainability without proper documentation. This is the result of complaints primarily from consumers who are keeping a keen eye on how companies communicate about themselves.
Most agencies won’t accept playing dirty
Among communications agencies here, you will generally see fewer of them accepting to perform smear campaigns against clients’ competitors and fewer or smaller scandals appearing than in many other countries. We recommend our clients to play “by the book” since we believe it is the best way to get long-lasting results – while those playing even a little dirty when doing Danish PR are often pointed out and risk negative publicity as a consequence. So tread lightly.
A local PR agency builds trust
The population is characterized by a high level of tolerance and social equality and has a high degree of trust in other Danes – but also skepticism towards international companies’ press releases. If you use a local agency for public relations, you are more likely to be heard, as the editors feel better knowing that other Danes have filtered out the worst sales jargon and exaggerated claims often seen in press releases from international clients.
The Danish media landscape is characterized by heavy digitization – a trend that has been ongoing for the last decade. TV might produce videos for online streaming, and readership of print media has been dropping steadily, while smartphone adoption is almost full and considered a primary news source. Traditional media is still the most trusted among their own audiences, but the main readership is found online.
Businesses doing public relations and communications here are an integral part of the media food chain, and journalists take approaches from PR professionals seriously.
Get in touch with me on +45 4142 3635 or mark@kempkjaer.dk and let’s talk about which results you can expect from PR.
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