PR – Public Relations

We help our customers get better PR, public relations – i.e. improve their relationship with the outside world. It is first and foremost the relationship with the press, but we ensure the common thread in relation to brand and image, and we advise in advance on what to step forward and communicate in important situations.

– Talk to us before you launch something new . Then together we can assess the press potential, both the positive and the negative. And maybe adjust the communication accompanying the launch.

– We always look into who your business stakeholders are. And we strive to involve them in the press work as sources or co-authors of articles.

Is there a discrepancy in the brand perception with you and your main stakeholders? Shift the perception among your audience to what the reality is, through repeated great stories about what you actually stand for.

International PR

We have a large international network of PR agencies that have the same focus as us. We can be your hub for international PR, or we can be part of an international PR operation where we are your PR agency in Denmark.

Product PR

If you market significant products – design, electronics, interior – then we can ensure mention of the products in the form of reviews or placement in guides, etc.

We uncover relevant media in relation to the product, and ensure that the product receives the publicity it is entitled to. Read more about Product PR.

Thought leadership

Expert positioning. Thought leadership. “Dear child has many names” – we have extensive experience in helping business leaders to speak up in the opinion sections of the newspapers. If you have an opinion and know a lot about your industry then we can help you put it into words in articles and debate posts. Call us and hear how.

Media training

When you are to be interviewed by electronic media, you have to be prepared for how it goes, what you can say and what you need to be careful about saying.

You must also be aware of how to formulate yourself ultra-short, while at the same time getting your messages out and appearing both relaxed and credible. Don’t worry, it can be trained !

PR strategy – strategic counsel

We always start by understanding your business goals. Then we set up the communication goals that can support the business goals.

• Can we measure the outcome of our efforts with some meaningful KPIs?
• What positioning towards your target audience do you want to achieve?
• And what media makes sense to offer the stories so that you best reach your goals?

Crisis management & issues management

We help if a storm is suddenly rising. And make sure you are prepared.

Currently, the threshold in the public is low for shitstorms, and it can arise on the basis of a completely unreasonable perception by someone. You need to be prepared, able to react, and monitor what is happening, and of course intervene without bringing more wood to the fire if the shitstorm does not go by itself quickly.