We have the tools to give you better PR.
When you work with us, you draw on our solid experience, which ensures you better PR.
Get in the media – the good way
Our core competence is to help our customer “get in the media”, to get press coverage. We call it “selling stories to quality media”.
Are you looking for help writing and publishing your press release? Or are you looking for positive press coverage? We assume in most cases that coverage is more important than the press release itself. Call and talk to us if you want to find out why a press release can actually ruin the opportunity for press coverage.
PR – Public Relations
We help our customers get better PR, public relations – i.e. improve their relationship with the outside world. It is first and foremost the relationship with the press, but we ensure the common thread in relation to brand and image, and we advise in advance on what to step forward and communicate in important situations.
– Talk to us before you launch something new . Then together we can assess the press potential, both the positive and the negative. And maybe adjust the communication accompanying the launch.
– We always look into who your business stakeholders are. And we strive to involve them in the press work as sources or co-authors of articles.
Is there a discrepancy in the brand perception with you and your main stakeholders? Shift the perception among your audience to what the reality is, through repeated great stories about what you actually stand for.
We have a large international network of PR agencies that have the same focus as us. We can be your hub for international PR, or we can be part of an international PR operation where we are your PR agency in Denmark.
If you market significant products – design, electronics, interior – then we can ensure mention of the products in the form of reviews or placement in guides, etc.
We uncover relevant media in relation to the product, and ensure that the product receives the publicity it is entitled to. Read more about Product PR.
Expert positioning. Thought leadership. “Dear child has many names” – we have extensive experience in helping business leaders to speak up in the opinion sections of the newspapers. If you have an opinion and know a lot about your industry then we can help you put it into words in articles and debate posts. Call us and hear how.
When you are to be interviewed by electronic media, you have to be prepared for how it goes, what you can say and what you need to be careful about saying.
You must also be aware of how to formulate yourself ultra-short, while at the same time getting your messages out and appearing both relaxed and credible. Don’t worry, it can be trained !
PR strategy – strategic counsel
We always start by understanding your business goals. Then we set up the communication goals that can support the business goals.
- Can we measure the outcome of our efforts with some meaningful KPIs?
- What positioning towards your target audience do you want to achieve?
- And what media makes sense to offer the stories so that you best reach your goals?
Crisis management & issues management
We help if a storm is suddenly rising. And make sure you are prepared.
Currently, the threshold in the public is low for shitstorms, and it can arise on the basis of a completely unreasonable perception by someone. You need to be prepared, able to react, and monitor what is happening, and of course intervene without bringing more wood to the fire if the shitstorm does not go by itself quickly.
Additional PR services
Corona and Covid-19 communication
Local elections – Help with the election campaign
We also do media monitoring – call and hear more about what we can offer.
Call your PR specialist
Jakob Kemp Hessellund
Strategy, tech & IT, international PR
+45 4038 4586
Mark Benfeldt Kjær
B2B, tech & IT, stakeholders
+45 4142 3635